Field validation BIOmotion70 Concept Paint with Royal Van Wijhe Verf and Worlée Chemie
Dutch paint company Royal Van Wijhe Verf has been collaborating with Worlée Chemie and Relement over the last year to develop Concept Paint BIOmotion70. With our novel biobased ingredient bio MPA (3-methylphthalic anhydride) in a new Worlée alkyd resin, Dutch company Royal Van Wijhe Verf was enabled to develop BIOmotion70; a high-gloss exterior paint with 70% biobased content. It matches traditional alkyds in finish and durability while reducing fossil solvents by 85% to just 4%.
Validation BIOmotion70 with professional painters
BIOmotion70 has undergone successful field trial validation with professional painters from Dutch property maintenance companies SW Vastgoedverbetering and Koestr. Our CEO Roger Blokland and our CCO Monique Wekking were present at Royal Van Wijhe Verf to witness this validation field test.
Though BIOmotion70 is still in its “Concept Paint” phase, the painters responded enthusiastically—remarking, “You’re on the right track”—echoing above-average approval in terms of processing and result. It is important to Royal Van Wijhe Verf to include professional painters in the process early on and to listen to what they need to remain successful and distinctive. Valuable feedback was received so that Royal Van Wijhe Verf can further optimize the paint. Overall, the painters were very satisfied with the application and initial results. They did not expect such a sustainable synthetic paint to achieve such high performance.”
A Collaborative Effort
We believe genuine sustainability requires a value chain partnership approach: from raw material suppliers to applicators. Innovation is only successful when customers are open to it and accept new products. They way we collaborate with Worlée and Royal Van Wijhe Verf and their customers exemplifies this model.
It’s not enough for a product to be sustainable—it must also perform better and be accepted by its users. Including professional painters by Royal Van Wijhe Verf in the testing process, has not only built confidence, but provided insights that will be used to fine-tune performance.
Relement, Worlée and Royal Van Wijhe Verf will continue joint efforts to launch the new Concept Paint BIOmotion70 on the market.
For more information please contact our CCO Monique Wekking: monique.wekking@relement.eu







